The documentary won the ‘Best Artistic Response’ award this week as part of Climate Week 2012 celebrating the UK’s most innovative, effective, and ambitious environmental projects and organisations. By celebrating the very best innovations, practices and leadership, the Awards aim to inspire more people and organisations to take crucial steps for tackling climate change.
Climate Week (12-18 March) is Britain’s biggest climate change campaign. In 2011 half a million people attended events. This year, over 2,300 events have already been registered across the country.
The documentary beat off stiff competition from three other finalists in the Best Artistic Response category. The Best Artistic Response category is given in association with H&M. Catarina Midby, Head of Fashion and Sustainability Communication at H&M, said: “We’re delighted to recognise this project with a deserved Climate Week Award. Drying for Freedom is a remarkable documentary that demonstrates how small, domestic, activity like how clothes are dried really can make a difference in tackling climate change. The topic has meaning for almost everyone, and goes beyond the issue of tumble-drying to deeper questions about how we live our lives.”
The Prime Minister, David Cameron said:
“I am extremely pleased to support Britain’s second Climate Week. When I gave my backing to the first Climate Week in 2011, we did not know what the level of participation would be and whether there would be appetite for joint action to help prevent and adapt to climate change. The response was huge. Half a million people attended over 3,000 events, making it Britain’s biggest ever environmental occasion and the country’s largest climate change campaign. Climate Week 2012 is expected to have even more impact.
Climate Week’s founder Kevin Steele said:
“The Climate Week Awards offer a vision of what a low-carbon society could look like, and that vision is being acted on by the hundreds of thousands of people taking part in Climate Week across Britain. Anyone running an activity for Climate Week can register it on our online map.”← BackNext →